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Beauty Industry

Men’s Home Fragrance Line Debuts

Yankee Candle wants a piece of the growing men's marketplace.

The Yankee Candle Company Inc. recently unveiled its first limited edition Man Candles Collection, a line of scents inspired by and created for men, just in time Father’s Day and graduation. Four down-to-earth fragrances — inspired by hard work, fun and games — are designed for all rooms, including the basement, garage, man cave or an entire bachelor pad, according to the company.

“We wanted to develop a collection of scents that men could strongly identify with,” said Hope Margala Klein, senior vice president, brand, design and innovation for The Yankee Candle Company, Inc. “Man Candles make a great gift for kids to give Dad or for that college grad moving into his first apartment.”

Fragrances include: Man Town (masculine blend of spices, woods and musk); First Down (combination of orange, patchouli, vetiver and leather); Riding Mower (Cool breeze and scent of freshly cut grass); and 2 x 4 (freshly planed wood and sawdust). The candles range in price from Car Jar ($2.99); Small Tumbler ($15.99); and Classic Large Jar ($27.99).

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